Blog Post - July 2022

Reducing information barriers to solar adoption: Experimental evidence from India

Meera Mahadevan, Robyn Meeks, Takashi Yamano
A large number of people lack access to reliable and high-quality electricity supply. Off-grid solar technologies can fill this gap, but adoption remains low. This article looks at the role of information provision on the adoption of solar home-systems in three Indian states, and finds that potential customers who were better informed expressed a greater interest in solar products, even though actual take-up remained low due to income and credit constraints.
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